Corporate image

CORPORATE IDENTITY IS THE REPRESENTATION OR CONCEPTUAL IMAGE THAT A VIEWER HAS OF AN ORGANIZATION OR A COMPANY.

The corporate identity of a company encompasses both tangible aesthetic aspects such as logo design (its visual representation), corporate graphic design (the development of all the communication elements of a company), fonts, colors, corporate stationery, the elements of external and internal communication, advertising, protocol, corporate architecture, such as intangible aspects, for example the philosophy of the organization or company itself, its mission and its values, as well as other key factors for the organization such as its methods and processes , etc.

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